I'm Mazida — a Revenue Ops & CRM leader who turns messy growth into clean, predictable outcomes.
I speak CRM, lifecycle, and the gap between strategy and execution — fluently.
When I joined, each market was running its own playbook — different tools, different handoffs, no shared visibility. I designed a unified CRM architecture using SleekFlow and WATI as the core communication layer, connected via Make.com and Airtable, and deployed 60+ automation workflows across 6 sub-regions in Indonesia plus Singapore and Malaysia, cutting manual workload 40% while keeping response SLA under five minutes.
The real win wasn't the tech. With a shared lifecycle view, we redesigned the full customer journey — from lead to paid to long-term retained — closing the gaps that were bleeding LTV. That end-to-end lifecycle rebuild is what drove the numbers below.
Community management sounds soft until you treat it like a lifecycle product. I mapped the player journey, identified high-churn moments, and designed engagement campaigns and feedback loops at each critical touchpoint.
The result was compounding: more engaged users stayed longer, generated organic content, and brought in new players. What started as community management became a full retention and growth operation.
CareerNGO.com is a job board I built and run solo, focused on NGO and impact sector opportunities in Indonesia. I handle everything — employer outreach, job listings, candidate connections, and content distribution. No team, no budget, just systems thinking applied to a mission I care about.
Growth has been entirely organic: Instagram @bulletinngo.id hit 9K followers as the main content arm, LinkedIn crossed 700+ followers, and the site now receives more than 35,000 visits a month.
Separately from CareerNGO, I run my own TikTok sharing remote job opportunities and career content. No paid promotion, no repurposed content — just showing up consistently with content people actually need.
In two months: 10K followers, over 128,000 Live views, and posts reaching 605,000+. It's the same skill set I use in CRM and lifecycle — understanding what an audience needs at each stage and showing up at the right moment.
I came up through public policy, humanitarian data, gaming communities, and startup CRM — which sounds random until you realize it's all the same thing: understanding how people move through systems, and designing those systems to work better.
I'm based in Indonesia, I speak in impact metrics, and I'm currently building careerngo.com in parallel with my consulting work.
If your revenue ops is held together with spreadsheets and good intentions — let's talk.